The Creative Office of
JOSHUA GAJOWNIK
Influenced by the stanza following Tolkein’s “All that is gold does not glitter” the identity reflects “The old that is strong does not wither, Deep roots are not reached by the frost.”
The brand identity freely adopts the vibrant colorways of the shirts themselves
The knot tree mark really comes to life woven and stitched
Brand motifs find climbing rope and woven textures in rolling terrain
Brand positioning strengthens the connection between Withernot and rock climbing
