Creative Office of
JOSHUA GAJOWNIK
Restored breeze blocks and fuzzy native longleaf pines dapple the downtown property casting unexpected and spectacular shadows
Pendelton Eco-Wise throw blankets evoke memories of family in N.C., the plaid reminiscent of my grandad’s pants.
Mid-century with modern amenities including custom shibori-dyed pillows and robes by N.C.’s Rise & Ramble
56 rooms take on two colorways with paint, throw blanket, wallpaper, art, and carpet varying while impressive wood headboards are a constant
Custom needle wallpaper by Claire Craven with shibori-dyed robe by Rise & Ramble in crisp white bathrooms (photo: Keith Isaacs)
Drapes cast long trunk-like shadows across Risom chairs in the lobby
Bundled longleaf needles become sage-like art, establishing a renewed aura
“Spray prints” capture longleaf silhouettes in an ethereal style
The Longleaf Lounge flips the switch with a dimly lit vibe featuring scalloped crimson velvet banquettes and a canopy of pendants casting woven shadows
Architecture by Meredith Kirkpatrick, Maurer Architects. Photography by Tyler Northrup unless noted. Special thanks to Christine McDonald.
The northern facade of the hotel is the gateway to downtown Raleigh on US-1. The 16’ neon sign layered atop reclaimed diamond blocks declares “Long Live Longleaf” a larger brand message representing Loden’s commitment to the property, sustainability, and longleaf pines (photo: Wes B).
See how the environment design applies The Longleaf brand here.