The Creative Office of
JOSHUA GAJOWNIK
When chef – and guitarist – Cheetie Kumar advised “don’t be afraid of disco” that double-j made a break for the dance floor. Meanwhile, the skewed dots reference diacritical glyphs in Turkic and Arabic calligraphy, cluing to the cuisine which awaits.
Gift cards reminisce Diner’s Club with Y2k pre-paid calling cards…and outer space and bug-eyed aliens who are also welcome to come over
Outside, wayfinding encourages you towards Ajja’s oasis backyard patio, transporting you to wherever you gotta go
On the www ajjaeats.com is a typographic tour with animated treasures hidden along the way. Built by Johnny Belflower. Photography by Bax Miller.
